An Artist from Thin Air: Artist as Code | Innovating Music Podcast

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Innovating Music Podcast UCLA CMI

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Elodie, Paco, and the team at Neweb Labs in Montreal have created Maya Kodes — from code. She’s not just a new girl group — she is a new girl.

Maya is a fully scripted and created hologram in performance, based on a set of technology used to bring her to live audiences.  In this podcast, Elodie and Paco share the decisions Maya had to make, the creative choices for creating a new “personality,” and the quirky limits and opportunities from working with an artist without emotion or living soul. What does this provide in opportunities for localization, multiple locations, and artists?


Guests: Elodie Lorrain-Martin and Paco Mamouni, Neweb Labs

Elodie Lorrain-Martin is VP/Business Development for Neweb Labs out of Montreal, Canada. At Canadian Music Week 2017, we spoke with Elodie and with Paco Mamouni, the music producer that works with Neweb Labs to create Maya Kodes a holographic artist in pilots. Neweb creates “3D animated assets with interactive technology for use as holograms, on social media, digital displays and in mobile applications to be used for concerts, events, social engagement, brand activations and virtual humans.”

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