Internet Marketing and Branding for Musicians

The digital world for musicians has changed dramatically. Musicians not only have the ability to self-market and create communities directly with listeners, but also can thrive in online communities with influencers and other musicians around world. Digital has transformed not just the way musicians get the word out, but also how they create. Internet marketing has morphed into Internet community crowdsourcing—a very different world for musicians and musical organizations. Study driven by project-based work of current online environments for musicians, organizations, and venues. Students dive into best practices around the world, growing brand, finding target market online, and engaging with the right communities of practice to build their own connections and online portfolio of collaborators.