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May 15 2019

Amplify Music in Our Los Angeles

Amplify Music in Our Los Angeles
Young Research Library

Amplify Music in Our Los Angeles Conference

A Conference Amplifying and Connecting the Music Scenes of Los Angeles

Thanks for all the help and conversations around this great event.

How can we support Los Angeles’ music scene(s) and work together to continue to create something robust, diverse, and dynamic in this changing era?

This day-long conference expanded the conversation of how Los Angeles can grow and connect/collaborate around its diverse music scenes.  If other cities are challenged by gentrification in having vibrant live music scenes, (a) why is Los Angeles seeming to be growing, despite these difficulties and (b) how do we enhance and amplify this growth?


This Conference is the second in a series of events that UCLA Center for Music Innovation is holding with this Future of Music in LA focus across 2019 across LA, so we welcome you to be involved in those programs as well.

On February 6th, the City of Los Angeles Department of Cultural Affairs held a half-day Symposium as part of its February COMPOSE LA series of events.  With partners that included UCLA’s Center for Music Innovation, they brought together different voices across Los Angeles and music to talk about the future of Music in Los Angeles.

Los Angeles is a complex environment. From panels and provocations, we came up with many things that weren't right within the overall ecosystems in terms of policy, permitting, and procedures. We also explored our very vibrant environment that seems to be growing -- despite the systemic challenges.

The Invitation

We invited the community gather again on May 15th at UCLA to both expand the conversation and to add new voices into the mix. We're going to include people joining us from video conference from other cities and locations. We're going to include new parties -- and parties with different perspectives.

The Schedule

Amplifying Music in Our Los Angeles
Conference Schedule

Full Event Playlist

Printable Program

Welcome and What is Los Angeles’ music?

  • Gigi Johnson, UCLA Herb Alpert School of Music
  • Robert Fink, UCLA Herb Alpert School of Music
  • Matthew Vest, UCLA Music Library

Speaker Bios and Embedded Video
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Music in Los Angeles -- Where we ended Feb. 6

  • Ben Johnson, Performing Arts Program Director, City of LA Dept. of Cultural Affairs

Speaker Bios and Embedded Video
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What does LA Look Like and Why?  Presentation on research following patterns of legal and not-legal venues across the city’s corridors and neighborhoods

  • Philippe Maman, Strategy and Research, The NOW Institute

Speaker Bios and Embedded Video
Presentation slides (pdf)
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What are Los Angeles economic trends and trajectories?  

  • Adam J. Fowler, Director of Research, Beacon Economics

Speaker Bios and Embedded Video
Presentation slides (pdf)
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Roundtable-- Whose LA and What is LA?  Where we are creating, presenting, and practicing?

  • Moderator: Ross Gardiner, Co-Founder, LA Nightlife Alliance
  • Dexter Story, Wondem / UCLA Ethnomusicology / Community Coalition; Connector Council Member, Ford Theatres
  • Mark Mack, Professor of Architecture at UCLA. Principal of MackArchitect(s) and Creative Director of Archidance
  • Jeff Schwartz, Director, Soundwaves, Santa Monica Public Library
  • Alejandro Cohen, Executive Director, dublab
  • Mark “Frosty” McNeill, Founder, dublab
  • Kyle Wilkerson, Talent Booker, Bootleg Theatre

Speaker Bios and Embedded Video
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What Makes LA a Unique Music City? -- Challenges and Questions

  • Research Presentations -- Gathering of stories, challenges, and conflicts from interviews and other cities’ research
    Jessica Glaubiger and Sylvia L. Alvarez, UCLA
  • Perspectives on LA as a Music Incubator
    Sam Kling, SVP, Creative Services, SESAC
  • Living in LA Music for Film & TV Production
    Moderator: Gigi Johnson, UCLA Alpert
    Roger Suen, Film & TV Composer
    Patrick Warren, Film & TV Composer
    Jonathan Beard, Orchestrator/co-founder Tutti Music Partners, Lecturer UCLA Alpert
  • Music from LA in the Global Scene
    David Bakula, SVP, Industry Insights & Analytics, Nielsen Music
  • Physical LA -- LA as a Diverse Spread Set of Communities in the Arts
    Heidi Zeller, Sr. Manager, Cultural Programming, LA County Metropolitan Transit Authority
    Farah Sosa, Photographer at FarahStop / Executive Producer of Subsuelo
    Connie Pallini-Tipton, AICP, Sr. City Planner, City of Los Angeles

Speaker Bios and Embedded Video
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Online Roundtable -- Being a Music City in Other Cities

  • Moderator: Storm Gloor, Associate Professor, Music and Entertainment Industry Studies, University of Colorado, Boulder
  • Danny Keir, Global Head of Business Development, Sound Diplomacy, London
  • Matthew Che Kowal, Founder, Majestic Collaborations; Denver Arts & Venues Music Strategy; Emergency Preparedness Consultant for Performing Arts Readiness
  • Maggie Weiland, Exec. Director, San Francisco Entertainment Commission
  • Kate Becker, King County Creative Economy Strategist, Washington
  • Nurit Siegel Smith, Exec. Director, HOB Music Forward, New Orleans
  • Don Pitts, Co-Founder, Sound Music Cities; past Division Manager, Music & Entertainment Division, City of Austin

Speaker Bios and Embedded Video
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Video from Europe - Life of a Night Mayor

  • Mirik Milan Gelders, Global Night Mayor Advocate, Co-Founder, VibeLab and Electronic Music Conference; former Night Mayor of Amsterdam

Speaker Bios and Embedded Video
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Creating and Programming Events and Concerts for a Diverse and Worldly LA

  • Moderator: August Brown, Reporter, LA Times
  • Elizabeth “Liz” Garo, VP of Talent, Spaceland Presents
  • Matthew Himes, Director of Programming and Production - Levitt Pavilion Los Angeles
  • Nick Schwartz-Hall, Sr. Producer, Programming, The Music Center
  • Jonathan Beard, Composer, Lecturer UCLA Alpert
  • Steven Homestead, President, American Composers Forum-LA

Speaker Bios and Embedded Video
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Creating Communities and Collectives in LA

  • Moderator: Ross Gardiner, Co-Founder, LA Nightlife Alliance
  • Addy Gonzalez Renteria, Co-Founder/Co-Director, 11:11 A Creative Collective
  • Jason Kramer, KCRW (Broadcaster/DJ), Music Advisor & Supervisor, Instructor (Music Marketing)
  • Steve Loza, Professor, UCLA Global Jazz Studies
  • Erin Stone, Co-Director/Co-Founder, 11:11 A Creative Collective
  • Kristen Martinez, Masters student, Graduate Researcher, UCLA American Indian Studies
  • Farah Sosa, Photographer at FarahStop / Executive Producer of Subsuelo
  • Maral Mahmoudi, DJ/Promoter/Producer - Organizations: dublab/Ninja Tune

Speaker Bios and Embedded Video
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Music Tech Investors and Incubators -- Investing in the LA Music Tech Scenes

  • Moderator: Dae Bogan, Founder, TuneRegistry; Lecturer, UCLA Alpert
  • Jonathan Wallace, Investment Director, Expert Dojo
  • Josh Remsberg, VP, Business Development, Capitol Music Group
  • Leah Nanni, Venture Coach and Outreach Coord., Startup UCLA & Blackstone Launch Pad
  • Jen Hall, Director, TechStars Music
  • Michael Frick, Advisor/Executive Producer, The Rattle, LA

Speaker Bios and Embedded Video
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Supporting Systems -- community, support, and education systems for current and upcoming artists

  • Moderator: Frank Heuser, Professor, Music Education, UCLA Alpert
  • Mark Slavkin, Director of Education, Wallis Annenberg Center for the Performing Arts; Board Chair California Alliance for Arts Education
  • Arabian Prince, Technologist, Futurist, Founding member of Rock & Roll hall of fame group NWA, Founder iNov8 Next Open Labs
  • Crystal Starr, Recording Artist/President of Little Voices
  • Ilaan Egeland Mazzini, Director of Education & Community Programs, The Broad Stage; Connector Council Member, Ford Theatres
  • DeMarco White, LA Program Manager, HOB Music Forward
  • Aparna Mukherjee, Executive in Residence, LA2050
  • Jeremy Gruber, Head of Digital Marketing, Friends at Work

Speaker Bios and Embedded Video
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Register in advance for this event. After registering, you will receive a confirmation email containing information about joining the event.


This event is FREE! No RSVP required. Early arrival is recommended.


Self-service parking is available at UCLA’s Parking Structure #3 and other lots on campus, but will not be reserved and may be scarce at times during the campus day.  Lyft, Uber, and other shared care solutions are available around campus.  Costs range from $1 for 20 minutes to $12 all day. Learn more about campus parking.


The UCLA Herb Alpert School of Music is eager to provide a variety of accommodations and services for access and communications. If you would like to request accommodations, please do so 10 days in advance of the event by emailing ADA@schoolofmusic.ucla.edu or calling (310) 825-0174.


The UCLA Herb Alpert School of Music welcomes visitors to take non‐flash, personal‐use photography except where noted. Share your images with us @UCLAalpert / #UCLAalpert on Twitter + Instagram + Facebook


Food and drink may not be carried into the auditorium. Thank you!


You do not need to bring your printed ticket to the event.  Your ticket is transferrable.  The event is free and open to the public with the Eventbrite reservation.  Seating is limited to the capacity of the room, and event times and programs are subject to change. RSVP does not guarantee a seat. Seating is on a first-come, first-served basis.