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Feb 22 2023

Ethnomusicology as a Gateway to Design Ethnography


Lecture by Laith Ulaby
Director of Insights at Webflow

Laith Ulaby will talk about his experiences applying ethnographic approaches to the worlds of technology and beyond. He will discuss how to translate and transfer academic skills into new domains and explore some of the common pitfalls.

Laith Ulaby is Director of Insights at Webflow where he leads a team of User Researchers and Data Scientists. He is also a Lecturer in the graduate program of the UC Berkeley School of Information where he teaches qualitative research methods and interaction design. After finishing his Ph.D. in ethnomusicology at UCLA, Laith was awarded a Mellon Foundation Postdoctoral fellowship with the Convergence Center for Policy Resolution in Washington DC, and taught in the Georgetown School of Foreign Service.  Since 2012, he has worked in Silicon valley conducting research for tech companies as both a consultant and in-house researcher.

Part of the Nazir Ali Jairazbhoy Colloquium Series, this event is sponsored by The UCLA Herb Alpert School of Music Department of Ethnomusicology, with support from the Dean of the UCLA Herb Alpert School of Music.

Register in advance for this event. After registering, you will receive a confirmation email containing information about joining the event.