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Feb 8 2023

The 100 Percenters: a conversation with music industry innovators

Lani Hall

Music Creative non-profit The 100 Percenters will join UCLA Herb Alpert School of Music to host a panel about how music creatives and executives can have a more productive relationship in the digital age.


Tiffany Red is a multifaceted artist hailing from South Jersey. With a passion for music and community service, she has established herself as a leading figure in the music industry. As a Grammy-winning songwriter, artist, producer, and content creator, she has written hit songs for some of the biggest names in music, including Zendaya, Jason Derulo, and Cassie. In addition, Tiffany has released seven projects, including her most recent EP, "In My Head."Tiffany's dedication to giving back to her community is evident in her founding of the music industry non-profit, the 100 Percenters. Through this organization, she works to empower music creatives and provide them with resources, support, and education. Tiffany Red is a force to be reckoned with her unique blend of talents, passion, and dedication to making a difference.

Kaydence Is A 2x Grammy Award Winning Singer, Songwriter Based In LA By Way Of New York. In The Last Few Years She's Worked With Ariana Grande, Writing “Better Off” On The Grammy Award Winning Sweetener Album, Going On To Co-Write  Both Ariana Singles That Went Number 1 “Thank U, Next” And “7 Rings” As Well As”NASA” And “Make Up” On The Thank U, Next Album. In Addition To Her Recent Success With Ariana Grande, She Co-Wrote Beyonce's "Black Parade" And Won A Grammy For “Best R&B Performance” (Giving Beyonce The Most Wins From A Female Singer In Grammy History). Kaydence Also Co-Executive Produced And Co-Wrote On Brandy’s "B7" Album, Co-Wrote Tiwa Savage & Mr. Eazi's “Keys To The Kingdom” On Beyoncé’s Lion King Inspired Album, “The Gift” And "Black Is King" Music Film. Additional Career Highlights Include Co-Writing Brandy & Daniel Caesar’s “Love Again”, Co-Writing JLO’s Single “Medicine” Featuring French Montana, And Most Recently Co-Wrote Zayn’s- “Unfuckwitable”. Kaydence Has Also Had Releases With H.E.R, Alina Baraz, Timbaland, 6lack, Leon Bridges And More.

Micah Powell is a multi-faceted creative force hailing from Rialto, California. A true "Storyteller.".Growing up in the church, Micah developed a strong foundation in gospel music and honed his drumming skills playing for his father's ministry. However, when he moved to Los Angeles at 16 to live with his mother, he was fully immersed in the music industry. After joining an R&B boy band, Micah found his true calling as a singer, songwriter, and producer. Since then, Micah has worked with some of the biggest names in the music industry, like Jhene Aiko, Drake, Chris Brown, Ella Mai, and Sevyn Streeter. He has also written or produced several chart-topping hits, including the hit single "Post to Be" by Omarion ft. Chris Brown and Jhene Aiko.But Micah's artistic pursuits continue. He has also made a name for himself as a featured artist, appearing on tracks with Jhene Aiko, The Game, Dame DOLLA, Ty Dolla$ign, and more. With over 15 years of experience in the music industry, Micah's extensive body of work speaks for itself. Whether crafting a hit song, conceptualizing and bringing to life captivating visuals, or writing a poem or book, Micah's passion for storytelling shines through in everything he does. His unwavering dedication to his craft has solidified him as a true standout in the industry.

Rose Tan is a platinum-selling songwriter and vocalist from Los Angeles. A master of melody, Rose channels the bounce and attitude of the ‘90s and aughts into hook-filled and forward-looking pop and R&B, working her alchemy with diverse artists on the cutting edge, from K-pop queen BoA to L.A.’s own Syd. Though her writing credits precede her - Danity Kane’s unforgettable single “Damaged” chief among them - Rose’s work in artist development and songwriter advocacy ensures that her own hits are only one facet of her impact on the industry. With today’s trailblazers on her line and tomorrow’s stars under her wing, Rose is ready for a new season of growth - and ready for the music industry to catch up.

She wasted no time making a name for herself. As a youngster in L.A., Rose became a karaoke night staple at her family’s Filipino restaurant, wiling away the hours with star turns on the microphone. Before you knew it, Rose was writing songs and gigging around town at 13, with a series of teen competition wins at Harlem’s legendary Showtime at the Apollo soon to follow. After high school, an inspiring internship at Tyrese Gibson’s music and film production company afforded Rose access to state-of-the-art studios and a bevy of working writers who offered proof that songwriting itself could be a fruitful career. Rose’s own proof didn’t take long: as part of the songwriting trio BWB (the Better Writers Bureau), she struck platinum at 19, co-writing Danity Kane’s millions-moving smash “Damaged” and changing her career forever, a break that made Rose all the more eager to keep honing her craft. Though BWB’s separation led to time away from the business, Rose returned hungrier than ever, working with The Internet frontwoman and blog darling Syd on her solo debut Fin and notching writing credits on album

standouts “Body”, the project’s sultry and downtempo second single, and “Know”, where Rose’s allegiance to Aaliyah and the girl groups of the ‘90s shines through. Lending her singing prowess to background vocals on four songs from Fin, as well as tracks from Nas’s Life Is Good and Dom Kennedy’s fan-favorite Yellow Album, her resume became weightier than ever; writing credits for gospel singers Bri Babineaux and Hollyn, K-pop R&B stylist BoA, Atlanta hotshot Demo Taped and other up-and-comers pushed her bona fides beyond question. Firmly planted in the industry, Rose adapted her broad skillset to the world of artist development, collaborating organically in the studio while exploring ways to evolve the sounds and careers of the artists in her orbit. Her current work with R&B singer-songwriters Malia and Shan, as well as Soulection DJ and artist SOSUPERSAM, allows Rose to use her multifaceted experience and vision to help foster the next generation of boundary-pushing musicians.

Today, Rose’s efforts to move the needle in the music industry go far beyond the studio. As a board member for the songwriter advocacy group The 100 Percenters, Rose and a group of successful young creatives use their platforms to amplify the voices of marginalized groups and those in undervalued artistic roles, seeking to end arcane and unfulfillable contractual clauses for songwriters while mobilizing their resources to democratize access to opportunities and education within the moneyed halls of the record business (a cause close to Rose’s heart as an AAPI woman in the industry). Rose’s plans to lean further into advocacy while continuing to develop artists and seek new opportunities as a songwriter mean that her work is sure to be felt more widely than ever in the months and years to come. And lest you forget, Rose’s pen stays busy, too: reunited in the studio with Syd, the music they’re crafting is guaranteed to be lyrically arresting and sonically daring. With a career’s worth of cuts already in the rearview and limitless possibilities on the horizon, Rose and her many talents stand ready to receive whatever’s in store - and shake up the game while she’s at it.